Microsoft: 40 Percent of Xbox Live Activity is Non-Gaming: "
According to Microsoft's corporate communications Vice President Frank Shaw, 40 percent of all Xbox Live activity is non-gaming. Discussing the evolution of the platform as an entertainment brand rather than a pure gaming console - a theme that will be emphasized through the company’s E3 press event later this month - Shaw mentioned how much Xbox Live users are using the system for non-gaming entertainment such as music and movies.
He says that Microsoft MS intends to market Xbox 360 more "as an entertainment brand this year." Microsoft claims that it is seeing 30 hours of video consumption per month per system. Read More
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